Kenyan Local Digital Content: Challenges and Prospects

Local content is an expression and communication of a community’s locally generated, owned and adapted knowledge and experience that is relevant to the community’s situation.

There is a plurality of local content in Africa, but more often than not the content is never available in digital form or on digital platforms.


In Kenya, local digital content can be used to share and provide information on all aspects of the country’s socio-economic, political, cultural and religious aspects. This will help promote its interest in trade, investment, tourism, industries as well as promote local and international goodwill.


Now more than ever social media offers new ways of capturing some parts of this information. Videos, photos, audio and texts are some formats used to create this content, as technology becomes available to millions of people through computers, tablets and mobile phones the possibility is limitless


Prospects of local digital content


    1. Marketing Kenya as a tourist and investment destination.


    1. Sharing of skills, knowledge and information among Kenyans and friends of Kenya.


    1. Wealth and employment creation in regards to the attainment of vision 2030.


    1. Facilitate communication between the government to citizens, business to customers, business to business and consumers to consumers.


    1. To facilitate e-provision of services to citizens by the government e.g. paying of government utilities bills.


    1. Providing comprehensive information by the government about its obligating to the citizens.


    1. Facilitate the development of information and knowledge based society.


    1. Facilitate the development of e- commerce in Kenya.


    1. For recreation motivational and entertainment purposes.



Challenges of local digital content


    1. Lack of ways and means of converting the massive local content to digital form that can be disseminated across all media and information channels.


    1. Inadequate scope of content.


    1. Much content reflects language, lifestyles and concerns that is different from those “consuming” the content.


    1. Limited financial resources to assist Kenyans in content production.


    1. Inadequate training opportunities for content creators.


    1. Lack of access to advanced technology (production units, digital cameras, digital studios).


    1. Low motivation and commitment at the decision making level to change the situation.



Despite the challenges facing the local digital content, the ICT sector in Kenya will largely be driven by the content industry. This will be enabled by the thousands of miles of fiber cable being laid down and the willingness of Kenyans to adopt and embrace technology. This sector will in the next few years create hundreds of jobs directly and indirectly and thus bringing us closer to vision 2030.