Juliani inspiring the youth to take action and change their neighborhoods

Award winning Kenyan gospel musician Juliani used to do Mtaa Tours (music concerts) in city estates in Nairobi to help change the society. The several tours were costly and there was less impact among the youth. Juliani, the peace, NCIC and Vision 2030 goodwill ambassador  then launched the ‘MTAA CHALLENGE’ May this year under his  “KAMA SI SISI” attitude change campaign which he formed two years ago.According to Juliani, ” The Mtaa Challenge wants to put the youth at the center of their lives and the the happenings in their neighborhoods.”

” We used to do Mtaa Tours but after the concerts we could not see the change we expected. So we decided to launch the Mtaa Challenge to put the youths in charge of what affects their communities. We based on a believe that systems are not problematic as many people think but its the people themselves.”

With prizes of up to Kshs.100,000.00 to support the winning team develop their idea into reality and Samsung Galaxy phones to the team members. The 8 week program involves youth teams from various city estates discussing issues prevalent in their neighborhood and how hey plan to solve them.

The teams meet among themselves on a weekly basis to collect data, analyse or identify the problems and work on social, technological or music strategies to tackle them. The groups made of nearly ten members than meet in a fortnight with Juliani and Sasha Kinney of PAWA 254 and their team for evaluation.

With two weeks to go, the seven youth groups are refining their solutions to through focus group discussions to transform their neighborhoods and also win the top prize. The groups Chocolate City from Kibera, Lucky Sama representing Lucky Sama and Baba Dogo, Sourthern Sparks representing South B, South C and Madaraka, Umoka representing Umoja and the surrounding areas, 19/60 representing Kayole and Gizzim representing Githurai and Zimmerman areas are all working on creative ideas to be finally pitched June 29.

The best organized, informed, creative and relevant idea will win the prize money to transform its neighborhood. The youth groups use both online and offline methods to take collective action.

Using music and creative ideas the Mtaa Challenge aims to inspire the youths make their neighborhoods better by use of locally available human and material resources and collective responsibility.